Women United Foundation's platform for fashion, music, art, film, media, design, and creative enterprise.
CREATE GLOBAL is rooted in the understanding that Africa has long shaped global culture through image, sound, style, movement, and imagination. It exists to elevate that influence through stronger visibility, partnerships, and market presence across the creative industries.
Global Ambassadors of Culture
What makes CREATE GLOBAL distinct is the active involvement of First Ladies and women leaders who serve as global ambassadors of culture. As representatives of their countries, they bring visibility, legitimacy, and a unique ability to connect creative expression with national identity, international dialogue, and economic opportunity.
CREATE GLOBAL recognizes culture as more than expression. It can open pathways for peace, strengthen understanding across borders, and support the growth of stronger creative economies.
What CREATE GLOBAL Holds
Fashion
Positioning African fashion with greater visibility, industry access, and global relevance.
Music
Advancing African music as a cultural force, influence, and commercial power.
Art & Design
Elevating visual language, artistic excellence, and cultural authorship.
Film & Media
Expanding storytelling, visibility, and global cultural reach through film and media.
Creative Enterprise
Strengthening the industries, partnerships, and market pathways built around creative power.
CREATE GLOBAL
Culture shapes perception. Perception shapes power.
In Focus: Fashion
A closer look... at the creative industries where CREATE Global is already building influence, partnerships, and global opportunity.
Fashion remains one of the clearest expressions of cultural authorship, identity, and global influence. Through CREATE GLOBAL, Women United Foundation is advancing fashion as a serious creative industry with the power to shape perception, expand opportunity, and strengthen market presence across borders.
With the involvement of H.E. Débora Katisa Carvalho, First Lady of the Republic of Cabo Verde, as a global ambassador in this space, CREATE GLOBAL helps connect African fashion to wider international visibility, industry relationships, and long term cultural relevance.
As strategic relationships continue to take shape, the initiative is well positioned to support meaningful connections between African creative leadership and global fashion platforms.
In Focus: Film & Media
A closer look... at the creative industries where CREATE Global is already building influence, partnerships, and global opportunity.
Media is one of the most powerful ways culture moves across borders, shapes perception, and expands influence.
From film to visual storytelling, CREATE GLOBAL advances media as one of the most powerful ways culture moves across borders. By engaging leaders across film, media, and global cultural networks, the initiative expands the pathways through which African creativity is seen, valued, and carried into the world.
Through strategic partnerships, cultural visibility, and storytelling platforms, CREATE GLOBAL helps position African voices, images, and narratives with greater reach, relevance, and long term impact.
