Financial Freedom and Economic Empowerment

Lead by example

Inspire with grace

Facilitate with humility

Empower with purpose

Financial Freedom and Economic Empowerment

Africa needs more women starting and running their own businesses, if the economy is to function properly and create much-needed growth and jobs. Through a number of  partners  throughout our existing network of  women W/U supports local businesswomen to empower them to successfully own and operate their businesses.

Gender Equality

Investing in women’s economic empowerment and financial freedom sets a direct path towards gender equality, poverty eradication and inclusive economic growth.

   

Investment

Women make enormous contributions to economies. W/U understands that given the opportunity, women would invest most of their income into their families and communities. This means that putting more wealth in the hands of women could have a significant positive multiplier effect on the economy.

  

Support

The Leadership and Development Initiative supports economic empowerment  programs that provide training and resources for women who are entrepreneurs, so they have financial independence and leadership opportunities at home and in their own businesses.

  

Women United Foundation founded the AWBU as a place where your perspective can be understood, challenged, refined, and implemented. We are strictly “women led” and “women implemented”.

When asked, “how do we advance more women in leadership”, we answer, “we are making it a business priority”.

AWBU is transforming gender equity from an internal initiative to a business imperative.

Leadership is not a popularity contest. It is a calling of dedication and passion. It is about paving a way for others to follow.

Dr. Martha Tilahun-Namundjebo, W/U Advisory Board Member, Chairperson of United Africa Group, which has organically grown into a business with over NAD 2 Billion of assets and 530 employees of which (46%) are women.

When I took over my father’s small chemical factory outside Cairo, I was viewed lightly and sometimes ridiculed. Most people thought that being a woman would be synonymous with failure. Twenty years later I am grateful to be one of Egypt’s most successful businesswomen, and I have done it through partnerships. Women need to form their own economic groupings to ensure that they will not be alone in their field.

Dr. Hoda Galal Yassa, W/U Advisory Board and President of the Arab Women Investors Union