WHO WE ARE
Welcome to the African Women Business Union (AWBU)—a pioneering pan-African organization uniting exceptional women business leaders to harness their collective power and spearhead transformative development across the continent.
African leaders and First Ladies are prioritizing diversity and inclusion, recognizing that the advancement of women business leaders is crucial for sustainable success. At AWBU, we are not merely participants in this conversation; we are leaders and change-makers.
When asked, "How do we advance more women in leadership?", our response is clear: "We are making it a business priority!"
AWBU is shifting the narrative on inclusive leadership transforming it from an internal initiative to a business imperative. Our commitment is not just to support women in business but to position them at the forefront of Africa’s fast-paced economic and industrial growth.
We invite you to join us, no matter where you are or where you're from. Be a part of this powerful movement and contribute to a future where diverse voices and talents drive the growth and prosperity of our continent. Together, we can make a lasting impact.
"Africa is rising, and the role of women in this rise cannot be overstated. We must support and uplift each other."
— Ellen Johnson Sirleaf, Former President of Liberia
"Women in leadership are not a favor; they are a necessity. Our voices must be heard, and our contributions recognized."
— H.E. Samia Suluhu Hassan, President of Tanzania
"I am a woman phenomenally. Phenomenal woman, that's me."
— Maya Angelou, Memoirist and Poet
MESSAGE FROM OUR PRESIDENT
Empowering African women through connection and finance is not just a noble pursuit, it is a necessity. As President of the African Women Business Union, I have seen first hand the transformative power of supporting women entrepreneurs. When we invest in women, we invest in the future of Africa.
The AWBU is uniquely positioned to lead this effort. Our organization is dedicated to providing African women with the tools they need to succeed, while also advocating for policies and initiatives that promote gender equality and women's economic empowerment.
We cannot do this work alone, however. That is why it is so important that we work in partnership with Africa's First Ladies. Their leadership and advocacy are essential to breaking down barriers and creating a more supportive environment for African women in business.
So we have come together, united in our vision and our determination, to build a future that is brighter, more inclusive, and more just. The future of Africa depends on it, and we owe it to ourselves, our daughters, and our granddaughters to make it a reality.
Chantal Pembe
President , AWBU
Africa's First Ladies are boldly championing the African Women Business Union (AWBU), and it is nothing short of revolutionary. Why? Because these influential leaders are taking charge, joining forces with Africa's leading businesswomen to shatter barriers and rewrite the narrative of our continent. This collaboration is a game-changer, showcasing the limitless potential of women united in purpose and action.
The AWBU's collective strength, innovation, and determination are paving the way for extraordinary advancements, making it clear that
we are not just powerful- we are unstoppable. AND WE KNOW IT!
AWBU: VOICES OF VISION
In the African Women Business Union (AWBU), our members are the embodiment of vision and strength, each bringing a unique perspective to the table. These savvy businesswomen, with a profound understanding of strategy, leadership, and innovation, are shaping the future of industries across Africa—from driving economic growth and advancing education to influencing global diplomacy and transforming the arts. United in their commitment to progress, their voices resonate across the continent, creating opportunities and fostering sustainable development. Hear our voices and see our strength—in the AWBU, these voices of vision are paving the way for lasting transformation.
Dr. Martha Tilahun-Namundjebo
AWBU Namibia
"Leadership is not a popularity contest. It is a calling of dedication and passion. It is about paving a way for others to follow. Throughout time, women have always carried hope in their hands. At AWBU, we harness this legacy to drive innovation and build sustainable business models that propel women to the forefront of global commerce."
Dr. Hoda Yassa
AWBU Egypt
"I have never imagined being an employee since I was a student at university. The challenges were the patriarchy of the society as I was very young and I was a woman. The society frowned upon a very young woman being a manager. I overcame these obstacles by ambition, commitment, and by sticking to principles and professional ethics. I was committed in terms of workers’ and customers’ rights, and I fulfilled the demands of the work. It is important to have an institution such as AWBU that voices out businesswomen’s demands."
ENTREPRENEUR AND ADVOCATE
Sheila Ibrahimo
AWBU Mozambique
"Undoubtedly, we are at a time when women are beginning to gain their financial independence and also to deal with entrepreneurship in a more professional way. We already see women who do not just look to have a salon or a boutique as a great milestone, but who want much more and be in positions that will change society, whether financially or socially. This is a job I've been doing within the AWBU."
Chantal Pembe
AWBU Democratic Republic of Congo
"At the AWBU, we recognize that the development of Africa is inextricably linked to the empowerment of its women. As the President of the AWBU, I see firsthand the incredible potential that lies within the women of Africa. Our continent’s future is in the hands of its women and children, and it is our responsibility to nurture that potential. Through initiatives like 'Every Child Learns,' we are not just investing in education—we are laying the foundation for a future where every child, especially girls, can reach their full potential. Our work is essential to developing an Africa where women drive progress."
Stephanie Okereke-Linus
AWBU Nigeria
"As women, we carry the strength of our ancestors and the hopes of future generations. Through the AWBU, we are not just breaking barriers—we are building bridges for those who come after us. As a UNFPA Ambassador, I've seen firsthand the challenges women face across Africa, but I've also witnessed their incredible resilience and strength. The work we have to do is immense, but it is also deeply personal to me. As an actress and film director, I've had the privilege of telling stories that resonate with people, but none are as powerful as the real stories of African women. Every woman’s story is a piece of Africa’s story."
GEMS WORLD ACADEMY
Dr. Saima Rana
AWBU Dubai
"As a woman dedicated to education and empowerment, I believe that the future lies in the hands women. No matter where we come from we are united in our support of the AWBU because of its immense importance. I am a girl from Pakistan, but as women, we are innately connected without boundaries. What we do here doesn’t just affect us—it impacts the lives of women and girls everywhere. Our struggles, our victories, and our progress are shared, and together, we are shaping a world that reflects our strength and our confidence."
WE’RE CONNECTING
We're connecting cultures and communities, bridging the divide to cultivate unity and collective success in business.
WE’RE EVOLVING
We're evolving not just as an organization but as a movement, pushing the boundaries of what's possible for women in business.
WE’RE UNSTOPPABLE
We're unstoppable as we break down barriers and defy expectations, proving that together, there's nothing we can't achieve.
AWBU FLAGSHIP INITIATIVES
