Through Joyful Women, we’re witnessing the incredible strength of Kenyan women as they lift themselves and their families through unity and resilience. This movement is more than financial support—it’s a testament to the power of community and the profound impact women can have when given a chance. Together, we are building a Kenya where every woman’s dream is within reach.
H.E. Rachel Ruto
THE FIRST LADY OF KENYA
Her Story
Her Excellency Rachel Ruto, First Lady of Kenya, is a passionate advocate for women’s empowerment and sustainable development. Born in Kakamega County, she earned her degree in Education from Kenyatta University and dedicated herself early on to social service and community initiatives. As First Lady, she continues to champion causes close to her heart, focusing on creating opportunities for women and youth to thrive economically, spiritually, and socially. Her commitment to service reflects her belief in an inclusive Kenya, where everyone has the tools and support to succeed.
Empowerment and Impact
H.E. Rachel Ruto’s work centers on empowering Kenyan women to achieve economic independence and create stable livelihoods. Through her "Joyful Women" initiative, she promotes savings groups, microfinancing, and business training to help women develop and grow small businesses. Her efforts have expanded opportunities for countless women, encouraging self-reliance and resilience in communities across Kenya. Rachel Ruto believes that equipping women with financial skills and resources strengthens families and contributes to Kenya’s long-term prosperity.
Initiatives and Involvement
As First Lady, H.E. Rachel Ruto leads various impactful initiatives:
- Joyful Women Organization (JOYWO): Founded by H.E. Rachel Ruto, JOYWO supports women’s financial independence by organizing savings groups, providing access to microloans, and offering business development training across Kenya.
- Mama Feeding Program: Through this initiative, H.E. Rachel Ruto addresses food security challenges, particularly for underprivileged communities, ensuring that children receive nutritious meals to support their health and development.
- Clean Water and Sanitation Initiatives: Recognizing the importance of clean water, H.E. Rachel Ruto has led campaigns to improve access to safe drinking water, supporting water conservation efforts and sanitation projects.
Awards and Recognition
H.E. Rachel Ruto’s contributions have garnered recognition both nationally and internationally:
- Humanitarian Award by the United Nations Association of Kenya – Honored for her commitment to community welfare and women’s empowerment.
- Kenyan Icon of Hope Award – Acknowledged for her continuous efforts to uplift women through financial literacy and empowerment programs.
Personal Life
H.E. Rachel Ruto is married to President William Ruto, and they are blessed with six children. Known for her humility and deep faith, she is an active member of her church and enjoys engaging in community service. Her personal experiences and values deeply influence her approach to public service, where she is guided by principles of compassion, perseverance, and a vision for a more unified Kenya.
joyful women organization
The Joyful Women Organization (JOYWO), founded by Rachel Ruto, is dedicated to empowering women across Kenya by promoting financial literacy and providing access to microloans. Through JOYWO, women participate in savings groups and receive business training, enabling them to build sustainable livelihoods and improve their families' quality of life.
For more information, you can visit their official website.
